10th February 2010


Nelson family business, Sujon Berries, know better than most the many health benefits of berries. Sujon have a number of projects around delivering those benefits to consumers and have released one of these products to consumers this week – Blackcurrant powder which aids muscle recovery by reducing muscle fatigue and the onset of soreness during and after exercise.

“New independent research suggests that SuJon New Zealand Blackcurrants are the Number One SuperFruit in the world, being the highest antioxidant cultivated berry” says Michelle Gibb, Marketing Manager of SuJon Berries. On the back of this research SuJon developed their blackcurrants into a concentrated form that’s 100% natural and still contains the goodness of real fruit. They are very excited to now have this product called SuJon Blackcurrant Powder available to the market.

Being a natural product Sujon didn’t want to encapsulate it; the experience is about drinking the goodness and feeling good. Their feedback from clients has been extremely positive – Kelly Muirden who has just summited Mount Cook in December 2009 said “The blackcurrant powder gave me the ability to train harder and longer for the climb… it helped me recover phenomenally quickly. I was stoked, following the climb that week I was out running, muscle fatigue was non-existent.” “We guarantee you will feel better after taking our Blackcurrant powder; so confident in fact, that I offer a personal guarantee that no matter what your situation is; being a high performance athlete, someone dealing with a debilitating disease or someone who exercises casually that if you don’t feel better within 7 days of taking this product I’ll give you your money back” says John Gibb, Director of SuJon Berries.

Sujon’s Blackcurrant powder comes in a convenient shelf stable foil pack. “Packaging was important to retain the nutritional and functional values of the fruit. After 18 months of development we have launched with a product that we know from personal experience works. Only a teaspoon a day is required unless training hard or during an event when for full results we recommend you take it before and immediately after exercise in place of the usual daily recommended dose” says Bryce Lukes, General Manager of SuJon Berries.

Sujon Blackcurrant powder is available online at http://www.sujon.co.nz/powder.htm


Michelle Gibb
SuJon Berries Marketing Manager
Ph +64 (03) 546 4101or 027 422 9832

Facebook: http://www.facebook.com/pages/SuJon-The-SuperFruit-Company/176947384159
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