Archive for February, 2011

What science or evidence does Sujon have behind the Sujon Blackcurrant Powder?
We’ve done a small field trial with elite athletes under training stress that indicated there are strong positive indications that show a real need for more study. The field trial was a small blind quantitative study, looking at bloods, creatine kinase, aspartate aminotransferase and lactic acid levels which we are happy to share.
These results confer with the perceptual scores given by the athletes in the same study.
Sujon acknowledges that further research is justified and is looking at options.

http://www.sujon.co.nz/powder.htm

Blackcurrant powder tastes great in a smoothie!

Will the Sujon Blackcurrant powder help my debilitating disease?
We are not qualified to answer your question you must ask your doctor for advice.
There has been research done on the effect of blackcurrants on various ailments. We can provide a copy of abstracts to these papers for your information. For a summary of these, please click here.

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MEDIA RELEASE FEBRUARY 2011/ NEW ZEALAND:
John Gibb is a pioneering New Zealand Boysenberry farmer and Managing Director of Nelson-based New Zealand company Sujon Berryfruits. John Gibb on the Total Cereal story circling the global internet:

Consumers are bombarded with product packaging where the words on the packaging “are the product” and what’s inside aren’t necessarily what the consumer expects. This amazing consumer-conundrum has suddenly been exposed as the General Foods Total Brand Blueberry Pomegranate Cereal story has become an internet “instant celebrity”. But I doubt it’s how the brand would like to be celebrated.

There are no blueberries or pomegranates in the Total Blueberry Pomegranate Cereal: instead colour and flavour is added in the form of chemicals. Let’s be clear: this is totally safe and totally within the food labelling regulations. And it’s totally declared in the small print on the packaging. But is that the total answer for the consumer. Of course not!

If products are created in laboratories and labelled “Imitation whatever” (in print the same size as the sexy fruit name being spun) that’s one thing and that’s fine. Informed consumers make informed decisions. But when the product name and the packaging illustration suggest “real” and when the actual artificial ingredients are “buried” in the small print then they do three-way social harm. And by that I mean:

The consumer harm
• The consumer is not getting what they think they paid money for.
• The consumer might have purchased the product for a possible nutritional or nutraceutical value that the real fruit has and isn’t getting it.
• With the present emphasis on a balanced diet and getting essential nutrients the potential for innocent or naïve consumers to make bad buying decisions for their family is very, very real!
The manufacturer harm
• Manufacturers using real fruit have to compete with those using industrial chemicals.
• If the consumer doesn’t know the difference then they buy the cheaper product and the manufacturer using real fruit fails in the marketplace and can’t invest in good product development. And everyone loses out.
• Of course there has to be price competition but competition must be comparing berries with berries, not berries with eyedroppers of chemicals: one grown and harvested from nature, and the other in a factory.

The berry-fruit grower
• Berry-fruits are not easy to grow: they need care and attention; and a little passion doesn’t hurt! The best berry-fruit can be seen growing in small social settlements: they’re an important micro-economy. They employ many people in many ways.
• Competing with a chemical eye-dropper doesn’t work: it’s not fair.
• In years past the berry was an essential and vital part of the diet of most societies. But the increasing industrialisation of the ingredient list on consumer products seriously threatened the viability of the berry-grower in many countries.
• And then in the 1980’s the berry underwent a rediscovery as scientists found amazing human wellness values in the real fruit.
• That research has spurred increased demand for real fruit but at the same time created the opportunity for the “me-two artificialities” that dominate the consumer’s eyespace.
• So the berry-fruit farmer was expecting his work to be rewarded but it hasn’t happened as it should have: and the communities supporting the growers haven’t benefited as they should have.
The Blackcurrant Example
If we use the blackcurrant as an example:
• In the last five years scientists have discovered real blackcurrants have the potential to: improve eyesight; improve muscle recovery after stress; improve mental health; improve digestive health; and even have a chemo-preventative value against some cancers.
• These values are not a game: they’re not for spinning: they’re real and consumers shouldn’t be mis-lead by packaging purporting to contain the real fruit.
• As a company involved in the health utility in berries I know and have to stress that there’s a lot of science to be done on these values but investment in such science needs funding: and if the grower is being ambushed on price attacks based on the cost-models of ‘imitations’ then the research can’t happen: and we all lose out.

Declaration of Interest:
• Sujon Berryfruits is the inventor and marketer of the Sujon Blackcurrant Sports Performance powder and is presently developing real-fruit based powders and formula for a range of value-added consumer products for muscle recovery following physical stress. This product is based on scientific research supported by real-life human trials.
For further information contact:
John Gibb, Sujon Berryfruits Ltd, Nelson, New Zealand
Tel + 64 3 546 4101 http://www.sujon.co.nz

You don't need to be a chef to make this one. It is easy to make and great flavour combos here!


What you need…
• Slab of Salmon
• Sujon Blackcurrant Powder
• Salt & Pepper

How to prepare…
Place a large piece of raw salmon on aluminium foil.
Rub one teaspoon of blackcurrant powder over the salmon and sprinkle with salt and pepper.
Let the salmon sit in the foil in a fridge for 1-2 hours before baking.
Bake the fish until it is opaque, generally it will take 4-6 minutes per half inch of thickness.