Archive for August, 2012

This is Part Two in a series focusing on the New Zealand Blackcurrant and the effect on human health.

Gibb Holdings Ltd – New Zealand’s largest processor, packer and marketer of berry fruits and berry fruit products -have produced a freeze-dried blackcurrant powder, capturing all the nutrients of the entire blackcurrant berry, called Sujon Blackcurrant Powder. This powder ensures a natural balance of all the above mentioned components in a balanced natural way. Gibb Holdings believes that their powder, considered as a berry food, is far more effective than any other artificially concentrated or extracted supplements (e.g. plain vitamin C or anthocyanins etc.).

Leading New Zealand sports teams are using Sujon Blackcurrant Powder and Gibb Holdings Limited has a growing list of leading international athletes from varying disciplines who will not train without it now, given its excellent vasodilatory benefits, protection against oxidative stress and reduction in muscle fatigue.

This is supported through the New Zealand-based Plant & Food Research scientists that have discovered an extract from New Zealand blackcurrants that helps protect the body from the stresses of exercise. Researchers have found signs that the extract has three combined effects: minimising muscle damage by modulating oxidative stress, reducing inflammation and potentially enhancing the body’s natural defences against disease. The findings are published in the ‘American Journal of Physiology – Regulatory, Integrative Comparative Physiology’ (K. A. Lyall et al., Short-term blackcurrant extract consumption modulates exercise-induced oxidative stress and lipopolysaccharide-stimulated inflammatory, Am J Physiol Regul Integr Comp Physiol 297:R70-R81, 2009. First published 29 April 2009;)

Biomedical scientist Dr Roger Hurst leads the Plant & Food Research team and says blackcurrants have long been known to have health promoting properties. In recent years there has been emerging evidence that some of the flavonoids in the fruit have a role in antioxidant, anti-inflammatory and immune mechanisms in the body. The extract tested was from New Zealand blackcurrants, was rich in anthocyanins but had very little vitamin C and work is continuing to build a platform of science evidence for the benefits of blackcurrants for assisting the natural benefits of exercise.

Author: Roland Toder, PhD, habil
Akalpa, LifeScience Consulting Limited

Some keen Sujon Sport Powder takers…

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