Archive for the ‘food research’ Category

beauty concept skin aging. anti-aging procedures, rejuvenation, lifting,Okinawan Japanese love of ‘purple sweet potatoes’ is good news for Sujon’s blackcurrant consumers concerned about aging!

A UK research team visited the Island of Okinawa in Japan and spent a lot of time talking to the Okinawans. They wanted to understand how and why Okinawans seemed to age better than virtually any other social group on earth. Brain disease amongst the Okinawans was 50% that of Western societies; they had on average 80% less chance of a heart-related health issue than Western societies; and they lived longer.

The Okinawan diet was believed to hold the key for their elevated anti-aging health statistics with Okinawan’s eating an extraordinary amount of purple sweet potatoes: on average half a KG each per day.

The research team was headed by Dr Paul Kroon, of the Institute for Food Research, Norwich University, in the United Kingdom. Dr Kroon explained in the interview that he believed the anthocyanin’s in the sweet potatoes were the cause of the benefits. Anthocyanin’s give foods a distinctive vibrantly purple colour.

According to Dr Kroon’s research Purple Sweet Potatoes contain 53mg/100gm of anthocyanin’s. Other foods tested by the team were: blueberries 161mg/100gm; blackberries 161mg/100gm; aubergine 86mg/100gm; red cabbage 40mg/100gm. But they found that the star of the purple food group were blackcurrants with an exceptional 592mg/100gm.

Dr Kroon’s advice for Western societies was to enjoy more purple food in the diet and especially blackcurrants.

Sujon’s frozen blackcurrants (available throughout NZ in supermarkets) and Sujon Blackcurrant powder (available on-line or in most health food stores) are rich in purple anthocyanin’s! Both can be enjoyed as part of a regular balanced nutritional diet.

Important: the above information addresses the topic of aging and will be of strong interest to many Sujon blog-readers. It certainly signals an exciting nutritional concept. But it is important to stress the following:

•The research is indicative of a possible value to humans but nothing is proven yet.

•The amount of blackcurrants needed to provide any possible value to humans isn’t known yet and people should enjoy blackcurrants as part of a balanced diet of many foods; especially fruits and vegetables.

•Readers should not use the above information in any way to treat themselves without discussing first with their medical advisor.

‘The Berryblogger’.


Good afternoon “friends of the most beautiful berry, the best berry for life!”

Last weekend a top New Zealand science programme broadcast an article on public television: “Spotlight on Science and Technology”. The programme is being run under the auspices of the Royal Society of New Zealand: it represents some of the finest scientific minds in New Zealand: it is highly respected.

Last Saturday’s programme featured a section on the work of Plant and Food Research New Zealand and the work of two scientists: Dr Arjan Scheepens and his work on mood foods, including blackcurrants; Dr Roger Hurst and his work on blackcurrant and sport. (Some of you will remember Dr Hurst who gave a very good presentation at the first IBA Conference in New Zealand in 2008.)

Dr Scheepens has established that some foods allow a person to undertake challenging mental tasks and perform better and feel less mentally fatigued. The details of that research and the actual foods used are still to be announced so we can’t assume it was only about blackcurrants. But I like the way it seems to have a scientific synergy with the work being done by Dr Derek Stewart. Delegates at Beaune will remember Dr Stewart tabling research showing that dark berry polyphenols helped make better quicker decisions under stress.

But the most exciting part of the programme, for me, in that it showed results that are ready to promote right now, was Dr Hurst’s section on blackcurrant and sport!

If you want a wonderful positive boost to how you feel as a member of the blackcurrant industry you really MUST visit the website and enjoy for yourself what he says. (It starts with a brief advertisement for a TV programme but then the ‘Ever Wondered’ programme starts.)

The programme looks at how effective Blackcurrants are at preventing muscle damage and oxidative cell damage.

To quote Dr Hurst: “we were surprised…quite exciting…we got a very positive result from the study we did with blackcurrants…the evidence indicates that consuming the blackcurrants in those situations gave a two-pronged benefit. One was controlling the oxidative stress mediated by the exercise….the other was reducing the minor muscle damage that was produced (by the exercise). The other was assisting the natural immune inflammation response that occurs through exercise.”

This is wonderful research and wonderful timing.

For decades blackcurrants have been positioned as a premium source for of Vitamin C and for their antioxidant values. And those values are real and significant BUT we’ve also seen new fad food fruits (especially new berries) appearing with almost monotonous regularity claiming to be bigger and better with their own antioxidant values. But are these values simply test tube lab results: what research has been done to show how relevant they are to the human physiology.

But with Blackcurrants what we are now seeing is research based on the body: on the physiological, real effect. And in the case of blackcurrants and sport the effect is beautifully real and proven!

We all know that we are in a time of economic hardship: the consumer is being more selective and responsible in their purchasing decisions. Silly spin and unsubstantiated marketing hype is going to be less effective. The consumer is looking for real benefits that are RELEVENT to them and their lifestyles.

Positioning blackcurrants as the ultimate food supplement for sports recovery is a wonderful and unique opportunity to provide a real benefit to consumers. And it means manufacturers will need to create products that use real amounts of pure fruit in their consumer goods. (That is good for the grower and the consumer!)

What I also like is that this research is synergistic with the research being done in Japan and France and the UK and elsewhere. At the Conference in Beaune we discussed how research seemed to be about what are otherwise are quite disparate research topics: eyesight, brain health, muscle health, blood flow to extremities, asthma and others. But if we don’t think of the body parts separately, but instead think of the bundled value for a specific purpose, eg reduction of oxidative stress, and if we think of a universal application for good, for example for sport recovery: then the result is stunning. It brings everything together and we see blackcurrant having the potential to create:

– Better sports rifle sharpshooting
– Better visual acuity trout fishing and sports hunting and the like at the like at dawn and dusk
– Better body extremity protection in extreme weather conditions: yachting snow-skiing etc
– Better recovery from physical exertion post training and post event
– Reduced inflammation post bruising in physical contact sports.
and even
– Better visual acuity for sustained computer gamers (it’s a very competitive sport!)

I’m aware of much more good news to come over the next few weeks from innovative researchers and marketers and we’ll post them for you as they happen.

If you know of good news in your territory, send me the information so we can share it!

We need to promote our “champions of cassis”: they will take us into the future.

If just a tiny fraction of the world’s sports people take real blackcurrant concentrates, juices, or powders to improve their physical condition the potential is still quite phenomenal. At a time when many horticultural industries are under economic attack this could be the best decade ever for the beautiful blackcurrant.

Our agreed slogan is “the best berry for life” and to be more specific perhaps: “the best berry for a sporting life”.

Fond regards to all.

Bill Floyd
Secretary/International Blackcurrant Association

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Abstract Conclusion
Do you spend a lot of time in front of your computer?…
I know after a long day in the office, a shoulder massage would just be heaven! However, research now shows improvement from taking Blackcurrants, which help with muscle fatigue as a result from typing. The results of this study suggest that intake of Blackcurrants may improve shoulder stiffness caused by typing work by increasing peripheral blood flow and reducing muscle fatigue. So next time you’re feeling the pain from a hard days work, try some blackcurrant powder, which can be taken in many tasty ways, see here for some recipes…

To see science references visit

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Abstract Conclusion
Do you suffer from asthma? Then maybe you should try blackcurrants… Latest research findings support the potential for blackcurrant polyphenolic compounds to reduce eosinophil recruitment and alleviate eosinophilic-driven airway inflammation, which means blackcurrants are GOOD for asthma sufferers!

Blackcurrant proanthocyanidins augment IFN- -induced suppression of IL-4 stimulated CCL26 secretion in alveolar epithelial cells Molecular Nutrition & Food Research Early View – May 2010 Suzanne M. Hurst, Tony K. McGhie, Janine M. Cooney, Dwayne J. Jensen, Elaine M. Gould, Kirsty A. Lyall, Roger D. Hurst

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This is so easy it’s embarrassing when people ask you for the recipe. It tastes creamy but it’s got no fat added and it tastes so good you can’t believe it’s good for you. It’s a superb breakfast drink or can be watered down more for a very relaxing non-alcoholic drink on a hot summers night. And it could be the ideal next-morning pick-you-up: Blackcurrants relax blood vessels in the body, and hangover headaches are caused by blood vessels tightening around the grey matter. So if you feel better you know why!

You need:
I cup Sujon Blackcurrants
1 cup chopped apple (leave skin on but take out the core)
1 cup apple juice
1 cup ice cubes
What to do:

– Add all to blender and blend for minute or so until creamy and no large fruit pieces left.
– Stir occasionally if it’s left sitting before drinking.
– Go for it!

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“It took less than a week for me to notice the effects of Sujon Blackcurrant Powder on a recurring muscle injury. I take the powder daily as well as after long training sessions, and just wish I had tried Sujon Powder before spending hundreds of dollars on sports physiotherapy and podiatrist consultations! Exercising in high heels is really hard on my ankles and it’s great to wake up in the morning without them feeling stiff and sore”.
Sarah Bevernage – International Dance Sport Competitor

Dawn Chalmers – Sports Physiotherapist and NZ’s number one ranked female boxer has SuJon Blackcurrant powder in her corner…

“I noticed the great effects of Sujon Powder right from the first time I used it and I think this product really rocks. The high impact nature of competitive boxing often results in delayed-onset-muscle soreness (DOMS) and the Sujon powder really helps me combat this. I take one tea-spoon after training and feel great the next morning.

This powder really does what it says, tastes nice and I love that it is low in calories, convenient to use and available when ever I need it. It’s great to be able to recommend a natural, NZ made product to my patients including international and recreational athletes.

It is great to have the advantages of Sujon powder in my corner in my quest to qualify for the Olympics.”

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Nelson Giants player is on the juice and its helping him to be his best…

“I began taking the blackcurrant powder at the start of our preseason conditioning phase. I came to this phase in worse shape than usual, and was expecting stiffness and pain from the sessions to be worse than in previous years. In fact, I felt better in the mornings following training than I have in the past 10 years of preseason training. As well as decreased muscle stiffness and fatigue, I felt like I had more energy than in the past.

My physical training now involves a lot of power specific weight sessions, which are typically very jarring, and hard on the muscles and joints causing muscle pain in the next 2 days. Again my body feels better than ever, with minimal stiffness and muscle fatigue. It means I can train better day after day.

Sujon Blackcurrant is now a regular part of my pre-training and recovery regime, and it will be for the rest of my playing career.”

You can purchase SuJon Blackcurrant powder online at

Nelson Giants player Mike Fitchett uses Sujon Blackcurrant as a regular part of his pre-training and recovery regime.

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The USDA has tested over 1000 foods, ranking them by their nutrient density of the top 14 essential nutrients; and then by the amount of calories you eat in order to achieve that density.

(The nutrients are: Protein, thiamine, riboflavin, vitamin C, vitamin A, vitamin D, vitamin E, monounsaturated fat, calcium, potassium, iron, zinc, vitamin B12, folate.)

Nutrient Density is the amount of goodness you get. Nutrient Richness is the amount of calories you have to also eat to achieve the goodness.

And amazingly the Blackcurrant is the world’s number one food for BOTH nutrient density AND for Nutrient Richness. The most goodness and the most goodness for the least calories!

So if you’re into a balanced diet (having good food to balance your fast food and fast lifestyle!): add some Sujon Blackcurrant Powder to your diet – go to for more information.

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Japanese women (and men) are now taking a blackcurrant extract that reduces dark rings from under the eyes and stops eye-tiredness from sitting at computer and video game screens.

The not-so secret ingredient is a special antioxidant in dark coloured foods called anthocyanin: it dilates and relaxes blood vessels, especially around and in the eyes! And the extract Japanese are using is taken from pure New Zealand Blackcurrants!

In New Zealand and around the world we can get the same benefits: just get a teaspoon of Sujon Blackcurrant Powder or a large handful of Sujon frozen Blackcurrants to get the equivalent goodness from the extract available in Japan. The powder is available from our website If you live in New Zealand, then check out our blog to see where you can buy frozen blackcurrants in your area.

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